Guides
How Do I Get My Business to the Top of Google?
Getting to the top of Google means winning three places: the local map, the regular results, and the AI answer. A plain-English…
Guides
On getting ranked, and cited.
Practical writing on getting found: SEO, AEO, and GEO, and how real businesses rank on Google and get quoted by AI.
Guides
How Do Customers Find a Business Online?
Customers find businesses online in four main ways: Google search, the local map, AI assistants, and recommendations. A plain-English guide to where…
Guides
How to Create Location Pages for Your Service Area
How to create location pages for your service area: build a genuinely useful, distinct page for each town you serve, with local…
Guides
How to Write a Google Business Profile Description
How to write a Google Business Profile description: clearly say what you do, who you serve, and where, in plain, honest language…
Guides
How to Show Customer Reviews on Your Website
How to show customer reviews on your website: display genuine, recent reviews where customers decide, pull in your Google reviews, add review…
Guides
How to Get Featured Snippets on Google
How to get featured snippets on Google: answer a clear question directly and concisely near the top of a page that already…
Guides
How to Add Your Business to Online Directories
How to add your business to online directories: list on the major and industry-relevant directories with identical name, address, and phone everywhere,…
Guides
How to Do a Local SEO Audit Yourself
How to do a local SEO audit yourself: check your Google Business Profile, reviews, website depth, and consistency against the competitors ranking…
Guides
How to Get More Website Traffic (Small Business Guide)
How to get more website traffic: get found on Google and AI with depth and a strong profile, answer the questions your…
Guides
How to Write a Blog Post That Ranks
How to write a blog post that ranks: answer a real question your customers ask, lead with the answer, structure it with…
Guides
How to Optimize Images for SEO
How to optimize images for SEO: compress them so they load fast, use descriptive file names and alt text, size them correctly,…
Guides
How to Set Up Google Analytics for a Small Business
How to set up Google Analytics: create a free account, add a data stream for your website, install the tag, and confirm…